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Sportswear is far bigger than just clothing and footwear for athletes. Our life has subjectively accelerated with the progress of technology. At the same time, society has become more liberated, accepting what earlier was frowned upon, tabooed, and repulsed. Consider the phenomenon of hip-hop culture of the 90s with its baggy sports clothing, massive sneakers, and excessive jewelry. Anyway, no wonder sports apparel, so practical and comfortable, has naturally become an integral part of our casual wardrobe.
Sports brands didn’t stand apart and quickly caught on to where the trend was going. And Fila was among these companies. Numerous collaborations with sportsmen and artists have made Fila what it is today - a brand many people love.
For your information, the Fila brand is older than such industry giants as Nike and Adidas. The company was founded in 1911 in Italy by two brothers - Ettore and Giansevero Fila. For several decades it made underwear and other clothing for Italians, but in the 1970s, it shifted to sportswear. In the 1990s, Fila entered the U.S. shoe market. The brand collaborated with hip-hop stars and supported American athletes, which translated into acknowledgment and, consequently, commercial success. By the noon of the 90s, Fila was the fastest-growing sports footwear brand in the U.S.
Today, Fila shoes and sneakers are purchased by millions of men and women around our country. And if you’ve never owned one, Gritr Outdoors is here to help you with that.
We offer a wide array of performance and casual Fila shoes for men and women of America. Need Fila tennis shoes with lateral protection? - you’ve got them. Want training sneakers for your fitness classes? You know where to find them. Looking for casual footwear that will make you stand out, literally and figuratively? Try the Disruptor Fila platform shoes. Fila high tops? Fila white sneakers? We have them all.
And just so you know, the company makes not only gorgeous shoes but also quality sports clothing available at Gritr Outdoors as well.
