About us is your gear guide for life. We see excellent gear as one of the key components to a great experience in each and every outdoor pursuit. So whether you are a hunter, a fisherman, a backpacker or even an adventure racer - our goal is to provide you with information and access to gear choices that will take the mystery out of gear selection.

We do not want to be just a retailer of gear. We also want to be a resource of information and knowledge. In that effort, we are partnering up with industry influencers, enthusiasts, and our customers to build a complete knowledge base. We are then publishing information about new and existing gear, product reviews, how-to guides and other resources on our blog and social media. Contact us to be part of our Partner Team if you are interested in contributing to this effort.

At the core of our community (for we are more than a company) are the following principles:

  1. Deliver an unforgettable experience to our customers from purchase to usage.
  2. Live out the passions we have for shooting sports and the outdoors and share these experiences with those we love.
  3. Change the lives of the people around us for the better by creating opportunities in their communities.

If any of this strikes a chord with you, you came to the right place.

While there are plenty of outdoor retailers in the world, and especially on the web - we feel that we are building something special and unique. We invite you, our customers, to join us in the effort of building a better world through our pursuits of outdoor passions.

Mikhail Orlov, CEO