MirrOLure has been revolutionizing saltwater fishing since Harold LeMaster's breakthrough discovery in Florida waters. When LeMaster inserted a small mirror into his bait design, he created an irresistible flash that mimicked real baitfish with unprecedented accuracy.
MirrOLure saltwater lures
What began as a word-of-mouth success among Florida's best anglers quickly evolved into a cultural phenomenon that shaped the entire saltwater fishing scene. The brand's commitment to LeMaster's original vision of care, quality, and fishability has remained unwavering through three generations of family ownership. Today, Eric Bachnik, Harold's grandson, continues this legacy while expanding the company's reach through strategic acquisitions of respected brands including Paul Brown Original Lures, Iland Lures and Drone Spoons.
Mirror lure technology
MirrOLure’s flash technology, built on reflective elements that mimic natural baitfish movement, sets their lures apart by provoking aggressive strikes from game fish in competitive waters. These lures have proven their effectiveness across decades of real-world fishing conditions. This isn't just about catching fish – it's about understanding how predatory species respond to visual stimuli and translating that knowledge into practical fishing tools.
MirrOLure catalog and innovation
The brand's approach combines traditional craftsmanship with innovative design principles. Rather than following trends, MirrOLure focuses on creating lures that consistently produce results for both weekend anglers and professional fishing guides. Florida's demanding coastal waters served as the perfect testing ground, resulting in lures that excel in diverse saltwater conditions from shallow flats to offshore environments.
For anyone who values effective and dependable gear, MirrOLure represents more than just fishing tackle – it embodies a legacy of trust, performance, and reliability that has stood the test of time.
