Under Armour began with a single problem: cotton shirts absorbed sweat, weighing athletes down. Founded in 1996, the brand fixed this issue by engineering a prototype T-shirt designed to wick moisture faster than anything else available. That focus on solving practical issues continues to drive their workout apparel today.
For outdoor enthusiasts, weather protection is non-negotiable. Under Armour’s famous HeatGear line works to keep you cool when temperatures rise, while ColdGear fabric traps warmth without adding heavy bulk during winter treks. Beyond base layers, this fitness brand designs footwear with HOVR technology, offering a "zero gravity" feel that reduces impact on joints.
At GRITR Outdoors, you’ll find an array of Under Armour compression shirts, performance jackets, shirts, joggers, headwear, and bags, as well as a variety of Under Armour shoes for different sports.
